Gameloot Network is a platform that helps gamers and developers influence the gaming industry. The company had 3 products:
- Store with a collection of games
- Crowdfunding service that helped developers to collect money for the implementation of their ideas
- Betting Arena where users won prizes like the Playstation, simply by outbidding other players bids.
All these products existed separately from each other, so our task was to create one integral ecosystem, connecting services together with mutual currency and profiles.
We had come to the company office and for a week worked together to make sure that the vision of the final product is the same for everyone. During this time, we discovered all the details about the business, became acquainted with the team and conducted several interviews with founders and top management.
To understand how 3 different products will work together in one ecosystem, firstly we combined them on the one interaction map. Then we removed duplicated functionality and added unifying elements like accounts system and mutual currency.
Navigation between sections of the platform can be found on the landing page.
The Play section is divided into 2 parts. The first one is a game store, where the user can view and choose a game just like in the App Store.
The second section is Battle Bidding Arena, where the player can win the Playstation by placing just 50 LOOTS (about $3) unless someone else outbids this bid. The more bets the user makes, the more prizes he can collect in his Trophy Case.
The Build section is an actual crowdfunding service. Developers create their projects and users support them with the same intra-platform currency — LOOT.
There was a task to create a new section of the website that would allow players to earn points by inviting other users to the platform and growing their affiliate team.
Since everything described above is not easy to see with half an eye, the motion team had created a series of explainer films, where they showed how the platform works.