Showreel 2020

Unblock

Naming, Visual style, Website
Blockchain-oriented agency branding and launch
Unblock

Background

Unblock is an agency that specializes in blockchain technology projects. The cases are launching of dozens ICOs, development of a cryptocurrency exchange, creation of blockchain-based gaming projects and chatbots for cryptocurrency investors.

The task was to create a visual language for a brand and help to establish communication with current and future customers.

Unblock - Background

Naming

The name appeared quite simply. We wanted to convey that the work experience with the agency is simple and affable even for inexperienced people in this industry.

We took familiar to everyone "Unlock" button from the phone’s start screen and combined it with the word Blockchain. So we have got the Unblock name.

Unblock - Naming

Identity

All companies in the cryptocurrency and blockchain market are fond of overly bright and acidic tones. Purple, turquoise and light green colors have become symbols of this category.

To stand out from general rules, we used a black and white palette with all shades of gray.

Unblock - Identity

The metal was chosen as the main material and the chain became the main brand element as a symbol of the blockchain technology work principle.

Unblock - The metal was chosen as the main material and the chain became the main brand element as a symbol of the blockchain technology work principle.

The letter "b" has transformed into the "key" from this chain.

Unblock - The letter
Unblock - The letter
Unblock - The letter
Unblock - The letter

Web

Unblock - Web
Figure 4

...say Hello!

We are extremely friendly and available to chat whether you want to kick-start a project or to join our team

hello@daviann.com