Unblock is an agency that specializes in blockchain technology projects. The cases of these guys are launching of dozens ICOs, development of a cryptocurrency exchange, creation of blockchain-based gaming projects and chatbots for cryptocurrency investors.
The task was to create a visual language for a brand and help to establish communication with current and future customers.
The name appeared quite simply. We wanted to convey that the work experience with the agency is simple and affable even for inexperienced people in this industry.
We took familiar to everyone "Unlock" button from the phone’s start screen and combined it with the word Blockchain. So we have got the Unblock name.
All companies in the cryptocurrency and blockchain market are fond of overly bright and acidic tones. Purple, turquoise and light green colors have become symbols of this category.
To stand out from general rules, we decided to use a black and white palette with all shades of gray.